10 | RESPECTFULLY | Limited Edition Print

It Was Better Before It Became a Capitalist Project reflects on the moment when an idea, practice, or cultural space shifts from sincerity into strategy. It carries humour, frustration, and recognition, pointing to the way artistic or collective projects often begin with intimacy, experimentation, or belief before becoming shaped by branding, growth, funding, and market logic. It speaks to the tension between sustaining a project and commercialising it, acknowledging that visibility and survival often come at a cost. Capturing a familiar disappointment: not that something succeeded, but that success changed its texture, language, and meaning.